About Frase
Frase closes the loop between research and publishing. Give it a target query and it pulls the ranking pages apart, builds a brief from the headings, questions and depth those pages share, then scores your draft in the same editor until the gaps are gone. In 2026 it added generative-engine optimisation to that score, plus tracking that tells you whether ChatGPT, Perplexity and Google's AI answers cite you at all - a metric classic rank trackers miss entirely. Site-wide audits flag decaying posts and draft the fix for approval, which suits small teams that publish steadily and cannot afford to babysit old URLs.
Who is it for?
SERP research, briefs and dual SEO + AI-visibility scoring in one editor. It fits into the Marketing & SEO AI category alongside Surfer SEO, Semrush, Ahrefs, AdCreative.ai — ideal if you are comparing options or looking to upgrade your workflow.
Pricing
From $49/mo (7-day trial) — always check the official site for the latest plan changes and seasonal discounts before subscribing.
Pros at a glance
- Widely used and actively maintained.
- Strong fit for the Marketing & SEO AI use case.
- Free tier or trial available on request.
- Solid community and documentation.