About Clay
Clay is the data layer under modern outbound. It runs waterfall enrichment across a marketplace of providers - try one source, fall back to the next - so lists come back far more complete than any single database delivers, then Claygent reads company sites and answers freeform research questions row by row. Output pushes straight into HubSpot, Salesforce or your sequencer. Powerful, but it rewards teams willing to learn the credit model before scaling.
Who is it for?
GTM data enrichment with waterfall lookups and the Claygent research agent. It fits into the Business & Sales AI category alongside HubSpot AI, Intercom Fin, Drift, Mailchimp AI — ideal if you are comparing options or looking to upgrade your workflow.
Pricing
Free / From $185/mo — always check the official site for the latest plan changes and seasonal discounts before subscribing.
Pros at a glance
- Widely used and actively maintained.
- Strong fit for the Business & Sales AI use case.
- Free tier or trial available.
- Solid community and documentation.